Our Values
We are dedicated to engaging and supporting our community in times of need and are proud to lend awareness and support by way of donations, volunteering, and share of voice on our platforms.
If you know of an organization or cause in need, please email us at press@tanyataylor.com with further details.
In October 2020, we launched The Color Therapy Capsule, a collection of three t-shirts for both adults and children, each in a single Pantone shade highlighting the related emotion as established by the Pantone Color Institute. In honor of the partnership, we at Tanya Taylor donated 20% of net sales from all t-shirt sales to support the creation and distribution of colorful cotton face masks to New York City public schools to help protect children resuming in person learning.
We are proud to have been a founding member of Fashion Our Future 2020, a multi-brand effort launched in September 2020 to galvanize the youth vote through the power of fashion. Along with founding members such as Studio 189, Virgil Abloh, Victor Glemaud, IMG, Endeavor Impact, Action Button, and Voto Latino, we registered thousands of voters ahead of the 2020 presidential election.
As part of our commitment to the project, in lieu of a New York Fashion Week presentation we instead premiered a video called “Things That Take Longer Than Registering To Vote” starring women such as Hillary Rodham-Clinton, Mindy Kaling, Rosario Dawson, Michelle Kwan, and Michelle Buteau doing everyday tasks that take longer than the time it takes to register to vote.
With the onset of the COVID-19 crisis in March 2019, we partnered with our customers and community to raise funds to create over 30,000 non-medical grade masks that we have donated to hospitals such as Mt. Sinai, Memorial Sloan Kettering, and Sick Kids to reduce the strain on supplies of medical-grade N95 masks needed by doctors, nurses, and other frontline healthcare workers.
In March 2019, we partnered with Memorial Sloan Kettering Cancer Center in NYC to create limited-edition headscarves in our hand-painted prints to donate to women undergoing chemotherapy treatments. The headscarves were also sold on our website, with 100% of proceeds donated back to MSK. As an extension of our partnership, we redesigned the exam room curtains in the center’s pediatric wing and hosted Color Therapy painting classes with patients to bring joy and color to the children undergoing treatment.
Based on our belief in the positive psychological impact of color, we’ve hosted a number of Color Therapy painting classes with patients at hospitals such as Memorial Sloan Kettering Cancer Center in New York and Sick Kids in Toronto. Throughout the duration of a class, participants are guided through a series of prompts related to their memories and emotions and instructed to paint the color they most associate with each prompt.
Today, we continue to host digital Color Therapy classes for our customers and followers via Instagram.
We are committed to giving back to our community and are proud to have partnered with organizations such as Kids In Need, Dress for Success, NAACP, and Delivering Good, among others, to make financial donations to those in need.
As a company we regularly volunteer to help our community. Recent volunteering initiatives include repainting public schools in NYC with Publicolor and partnering with Sunrise Day Camp in New York to repaint their art shack.