Sylvana Ward Durrett

May 3, 2024

Sylvana is wearing the Nolita Dress and her daughter is wearing the Mini Gia Dress.

Mother of three and Vogue alumna turned Maisonette Co-Founder, Sylvana Ward Durrett shows us around her Brooklyn townhouse and chats fashion, entrepreneurship, and parenting tips.

Tell us about Maisonette! How did it come to be?

Luisana and I were both working moms and found it difficult to shop for our kids. Those frustrating experiences led us to create a carefully curated marketplace, allowing us to dedicate more time to the things that truly count! We founded Maisonette with the mission to help modern families navigate the adventure of raising the next generation by providing not just an expertly curated world of products for kids, but also trusted guidance and inspiration for those who love them.

We believe what you consume for your kids matters, so whether it’s by providing the latest STEM toy or expert tips on how to sleep train, we are committed to family, and to bringing a little bit of magic into family life every day.

What has been the proudest moment for you in your career?

Starting Maisonette!!

How would you describe your personal style? Do you find your daughters have developed their own styles as well?

Classic with an edge; I love blending timeless and modern pieces. My daughter’s are reinventing their style everyday! But they have fun with it so that’s all that matters.

What motivates you when you need an extra push?

My kids and making sure they see how important hard work is.

Who are the women that inspire you?

My mom, Anna Wintour, and truly all female entrepreneurs. I’ve realized now how challenging, particularly for women, it is in the business sphere and I’m in awe of their determination and resilience!

What are your tips for juggling motherhood, business, and a social life?

Demanding time for yourself even though it’s hard, and letting go of the guilt!

If you were a color, what color would you be and why?

Pink because it’s light, doesn’t take itself too seriously, and goes with everything!

It is almost Summer! Do you have any trips coming up? Do you have tips for traveling with kids?

Yes! We’re going to the Bahamas in June and cannot wait! Once your kids can read, the Kindle is brilliant, a change of clothes in your carry-on, and lots of snacks.