PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE
INTERNSHIP DESCRIPTION
  

ABOUT TANYA TAYLOR

 

Tanya Taylor is a New York-based womenswear brand whose mission is to inspire all women to live in color. Through the artful use of color and original hand-painted prints, each Tanya Taylor collection is designed to bring confidence and high-energy happiness into daily life.

Each Tanya Taylor collection is designed with real women in mind. We consider fit and function, so that women can use our clothing as a tool to feel like the best version of themselves each day.

We are looking for an PR and Influencer Marketing Intern who is passionate, hardworking, detail oriented and a creative thinker to join our Marketing/ PR Team/E-COM. This internship is unpaid so candidates must be able to receive academic credit.

GOALS

·      Learn how an in-house PR team handles all aspects of the job, including media relations, product launches and press releases, influencer gifting, community management, and VIP dressing

·      Learn how a small core team collaborates within a growing company

·      Understand how the role of influencer marketing and PR is changing within contemporary fashion

·      Better understanding of how e-commerce works at a small but fast-growing contemporary fashion company

·      Learn qualitative and quantitative tools and metrics of a role in e-commerce

·      Familiarize yourself with common industry platforms and software, such as RLM, Zonos, Joor, Kustomer, and Shopify

 

 

RESPONSIBILITIES

PUBLIC RELATIONS, INFLUENCER MARKETING

·      Research new faces and voices to expand the community network

·      Ideate and help execute influencer gifting initiatives timed to product launches and current events

·      Work with the social media and Ecomm team to identify content creators for seasonal product gifting and help facilitate project

·      Continuously track and monitor industry changes to keep media and influencer database relevant

·      Assist with PR placements and press/ credit tracking

·      Coordinate messengers and shipping logistics for samples 

ECOMMERCE OPS

·       Assist in the creation of products and image uploads

·       Assist in the merchandising of site

·       Support roll out of new site features

·       Assist in inventory management in inventory management software

 

BUSINESS ANALYSIS

·       Pull weekly reporting on E-commerce returned orders & share insights as needed

·       Provide weekly product selling documents

·       Provide weekly email and social reports

·       Reviewing product assortments

 

LEARNING

·       Excel- VLOOKUPS, Pivot tables, shortcuts

·       Shopify- all aspects of Shopify that an E-commerce manager uses

·       Klaviyo (email platform)- how to segment lists, how to create emails

·       Paid media platforms

·       3d party platforms- RLM, Kustomer, Zonos, Joor

 

TASK SCHEDULE 

DAILY

·       Site monitoring and merchandising 

·       Organization of seasonal assets 

·       Pull style selling information 

 

 

PREFERRED REQUIREMENTS

·      Available 2-3 full days a week or 4-5 half days a week

·      Must be able to receive academic credit

·      Strong interest in the fashion industry

·      Passionate about social media, specifically Instagram, influencers, and content creators

·      Excellent verbal and written communication skills

·      Strong attention to detail and is professional and reliable

·      Have access to a computer / laptop with reliable access to the internet, Microsoft Word, Excel, and PowerPoint

·      Have access to a cellphone with social media applications downloaded

·      Bonus: Have interned in PR, influencer marketing, social media or at a contemporary brand.

Location: Union Square Office

 

Application Method(s)

·       Apply via Email: 

 internships@tanyataylor.com

Application Documents

Resume (Required)

Cover Letter (Required)

Portfolio (Optional)